ABM Velocity — Enterprise ABM Execution

Your intent signals are live.
Your campaigns are stuck in the dead zone.

The average enterprise ABM brief sits months between approval and launch — while buying windows open and close without a single asset in market. ABM Velocity closes that gap: full ABM campaigns, live in 14 days, built by senior practitioners at a fraction of traditional agency cost.

See the 14-day sprint → How it works
The dead zone

Three antiquated reasons pipeline disappears between strategy and launch

📡

Your platform fires the signal. Your campaign queue doesn't move.

Your ABM platform identifies the account, scores the intent, and surfaces the buying committee. Then the brief goes into production — and sits there. By the time the campaign launches, the signal has cooled and the buying window has closed. An approved brief cannot influence pipeline. Only a live campaign can.

⚖️

You can go deep on 10 accounts or broad on 200. You cannot do both.

Traditional ABM forces a painful trade-off: invest the time and budget to personalize for your top 5–10 accounts, or push generic messaging to the rest of your TAL. The result is that the majority of your target accounts never see a campaign that reflects their context, their pain, or their buying stage — leaving measurable pipeline on the table.

💸

A $30,000–$80,000 campaign build price tag makes scaling impossible.

At $30,000–$80,000 per campaign with a traditional agency, running personalized programs across a full target account list is a budget conversation that never ends well. The cost structure forces prioritization — and the accounts ranked 11 through 200 on your TAL never get touched, no matter how strong their intent signal is.

The mechanism

Senior-practitioner thinking at machine speed. Full campaigns live in 14 days.

ABM Velocity launches full, senior-quality ABM campaigns in 14 days at $5,500–$15,500 per campaign — enabling enterprise marketing teams to run 3–4× more fully personalized campaigns per quarter across their entire target account list.

The mechanism is not generic AI. It is 15+ years of senior practitioner expertise codified into AI workflows, with human quality review before every asset goes live. From account selection and deep research to deployed landing pages, persona-mapped emails, and display ads — end-to-end execution with no strategy deck hand-offs and no platform fees.

Book a 14-day sprint review
14 Days brief-to-live
vs. 2–3 months standard
4× More campaigns
per quarter
15+ Years senior ABM
practitioner expertise
80% Faster campaign
launch vs. traditional
ABM campaign production workflow
Why it matters

Every campaign you cannot launch is pipeline you never get to measure

14-day brief-to-live sprint vs. 2–3 months

Launch campaigns while intent signals are hot

We help VP and Director-level ABM and Demand Generation teams get fully personalized campaigns live in 14 days — not 3 months — by compressing the entire brief-to-launch workflow into a managed, AI-augmented sprint. Every day a campaign sits in production is a day a competitor can reach your target account first.

208% revenue growth vs. traditional marketing (Marketo / Huble, 2025)

Multiply campaigns per quarter, not just efficiency

We help CMOs and VP Marketing leaders run 3–4× more fully personalized campaigns per quarter in the same time window — turning campaign velocity into a direct pipeline multiplier. More campaigns in market means more accounts engaged during active buying windows and a stronger business case for ABM budget expansion.

28% increase in account engagement from ABM programs (Gartner, 2024)

Cover 100% of your TAL, not just the top 10

We help ABM Program Managers personalize every account on the full target account list — not just the top 5–10 — by delivering the same depth of account research, persona mapping, and creative quality at machine speed. No account gets generic messaging because it ranked outside the top tier.

$5,500–$10,500 vs. $30,000–$80,000 — a 5–8× cost reduction, no platform fees

Senior-practitioner quality at a fraction of traditional agency cost

We help Marketing Operations and Revenue Operations leaders justify ABM investment by delivering enterprise-grade campaign output at $5,500–$10,500 per campaign. The cost reduction is not a quality trade-off: every campaign is reviewed by senior practitioners before launch, with no platform fees and no additional martech stack required.

ABM Velocity vs. traditional agency — head to head

Capability ABM Velocity ✓ Traditional Agency
Brief-to-live campaign timeline ✓ 14 days ✗ 2–3 months
Cost per campaign ✓ $5,500–$15,500 ✗ $40,000–$80,000
Full TAL coverage (not just top 10) ✓ 100% of TAL ✗ Top 5–10 accounts only
Senior practitioner quality review ✓ Every asset, every campaign ✗ Inconsistent, junior-heavy
Additional platform fees ✓ None ✗ Platform + agency fees stacked
Campaigns per quarter (same budget) ✓ 3–4× more ✗ 1 campaign cycle
AI-augmented + human reviewed ✓ Machine speed, senior judgment ✗ Manual production only
Proof

Results that connect velocity to pipeline

80%

AI-generated account research and personalized messaging reduced campaign build time by 80% for a full 1:1 ABM program across a complex buying committee in the industrial sector.

International Paper — ABM Velocity client, industrial sector
97%

97% of marketers say ABM delivers higher ROI than any other marketing approach — and the most mature programs are investing in faster, more personalized execution to capture that advantage.

Demandbase, 2024
7:1

"With experience comes higher ROI, and therefore, the more mature companies see the value in investing in ABM." Top-performing programs achieve a 7:1 return on investment vs. ~3:1 for average programs.

Julie Schwartz, SVP Momentum ITSMA / TOPO 2024 benchmark

Enterprise clients we've built campaigns for

Siemens Verizon Palo Alto Networks Okta Medtronic PTC
The sprint

From intent signal to live campaign in 14 days

A managed, AI-augmented sprint. No workshop required to start. No hand-off decks. No waiting for internal queues to clear.

01

Brief and account intelligence in

You share your target account list, campaign brief, brand guidelines, and approved assets. ABM Velocity synthesizes deep account research, intent signals, persona maps, and competitive context into a campaign strategy — in days, not weeks. No workshop required to get started.

02

Senior practitioners build and review every asset

Our team — 100% senior, 100% ABM-focused since 2009 — uses AI-augmented workflows to generate the full campaign: persona-mapped emails, landing pages, display ads, LinkedIn ads, direct mail concepts, and sales enablement. Every asset is reviewed for persuasion quality, messaging discipline, and brand accuracy before it leaves our hands.

03

Live campaign deployed in 14 days

Approved assets are deployed end-to-end — landing pages live, ads activated, email sequences loaded, sales plays delivered — while your intent signals are still hot. No hand-off deck. No waiting for your internal team to execute. The campaign is live, tracked, and reporting pipeline influence from day one.

This page was built for enterprise B2B marketing teams running or scaling ABM programs — VP and Director-level leaders in Demand Generation, ABM, and Marketing Operations who are accountable for pipeline and frustrated by the gap between what their platforms can identify and what their teams can launch. If your TAL is active and your campaign queue is not, the dead zone is costing you pipeline you will never get to measure. ABM Velocity was built specifically to close it.

Ready to close the dead zone?

How many approved briefs are sitting in your dead zone right now?

Every week a campaign sits in production is a week a competitor can reach your target account first. The 14-day sprint is available now. Bring us one stalled brief — we'll show you what ABM Velocity changes.

Book a 14-day sprint review →
✓ No platform fees ✓ Senior practitioners only ✓ Live in 14 days ✓ $5,500–$10,500 per campaign